‘Use it or lose it’ is the mantra of many organizations when it comes to year-end budgets. If you’re in charge of the budget, it should be more than just a mantra, it should be your battle cry.
For starters, not spending allocated funds this year could mean you won’t receive those dollars next year. It’s no secret that budget planning is rooted in what departments spent the previous year to achieve their goals. To avoid being shortchanged in 2020, come up with a plan to do something your marketing team may not have tried before – a new tactic that could generate leads, drive revenue or build greater brand awareness.
You may be thinking, “Okay, cool. So, what should we do?” I suggest put the money back into your brand. Freshen up your entry with new Logo Floor Mats, they will make an impact at the front door, while keeping dirt out and preventing slip and falls! New flags to attract business to your store front. Print anything you want on free standing signage you can move around from place to place. Maybe you need a new Trade Booth or maybe a cool press backdrop for customers Instagram/Facebook #photos? Hanging signs and Logo Director Chairs add a special touch to reception areas. There are several types of unique products are available for your to put your logo on to show off your brand. Contact your Branding Specialist today for more ideas on how to make the most of your marketing budget. 954-249-7574